Competitive Discount Luxury Trips

Hotwire's Business Model Finds the Best Deals for Vacation Planning

© Jennifer W. Miner

The Ritz 4-star Hotel in Vegas has Travel Deals, Lynne Schreur

A luxury vacation can be a challenge to budget. Hotwire rises above other travel planning websites in terms of finding cheaper rates for upscale travel.

After an interview with the CEO of Foresee Results about customer satisfaction with travel planning websites, Luxury Travel wondered how much concern the owners of Expedia, Travelocity, and Orbitz really have for their user compatibility. They are the Big Three, and that doesn't appear to be changing despite their low scores. Or, is in fact, a change in the future? After all, the highest level of customer satisfaction went to smaller travel deal websites like Kayak, and to individual airline and hotel websites. Another up-and-comer of note is Hotwire.com, which has impressive customer satisfaction (seen in its user feedback).

What vacation planners are looking for in a discount travel deals website is easily summed up with a quick look at Hotwire. JD Power and Associates named it a top consumer website, and the Market Metrix Hospitality Index considers it a Best Hotel Website for two years running.

Whether scheduling a business trip, planning for family travel or even a luxury transatlantic vacation, no one wants to spend more than they have to. More and more travel planners look to the web first, and there are indeed deals to be had online. Hotwire is a good place to find them. Hotwire's core business philosophies are, in fact, the key reasons the online travel planning website is doing so well.

Hotwire.com Core Business Philosophies

Expedia, Travelocity, and Orbitz haven't done much in terms of customer satisfaction, and as the "Big Three" travel planning sites, perhaps their management doesn't think they need to bother.

However, Hotwire.com is doing just about everything right for its customers, not the least of which is showing how these customer are valued. Watch out, Big Three: Hotwire's in a great position to change your primacy.

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The copyright of the article Competitive Discount Luxury Trips in Luxury Vacations is owned by Jennifer W. Miner. Permission to republish Competitive Discount Luxury Trips must be granted by the author in writing.


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