Ski Resort Vacation Information
Best Winter Sport and Family Holiday Destinations' Snow Report Site
Nov 28, 2007
What's the most popular, most utilized snow conditions website in the world? It's OnTheSnow, which has been on the web in one form or another for eleven years. Ski fans planning luxury family ski vacations use OnTheSnow for up-to-date snow and weather conditions at ski resorts and locations around the globe. Luxury Travel spoke with Chad Dyer, OnTheSnow’s managing director and ski destination expert extraordinaire. He described how this website provides constantly updated information about the best family winter sports vacation destinations locally, regionally, nationally, and across the world.
Luxury Travel: How long has OnTheSnow been online?
Chad Dyer: Mountain News Corporation, which owns OnTheSnow, was founded in the 1960’s to disseminate snow conditions for skiers via radio. In the ‘90’s, it evolved on the internet as a commercial entity. It’s been online for eleven years now.
Luxury Travel: The website covers more than mountain snow conditions for ski vacations.
Chad Dyer: Yes, you’re right. It provides information related to many aspects of winter ski vacations, such as other snow sport content, season pass information for many ski resorts, deals for ski vacation packages at luxury hotels, resort reviews. We have over 3,000 news items every winter. OnTheSnow also provides snow sports information for Yahoo, CNN, MSNBC, and 900 radio stations around the world.
Luxury Travel: Which ski resorts are included?
Chad Dyer: Every resort in North America is included. We source out information not just by major ski vacation destinations, but also by day ski areas. So, not just Aspen and Vail, but every local ski area in the United States.
Luxury Travel: How is all this information managed?
Chad Dyer: We have 12 regional editors and a news desk. The best ski resorts, from luxury to midrange, all provide a minimum of daily updates regarding snow, weather, and surface conditions at their ski vacation spots. This information is authenticated by our news desk.
Luxury Travel: Who uses OnTheSnow?
Chad Dyer: We get over 1.1 million unique visitors a month. Our research shows that the typical user is an affluent family planning a luxury ski vacation. Day trips are also frequently researched. 60% more of our users have children, and 45% more of our users claim an income of over $150,000, compared to other ski resort information websites.
Luxury Travel: What do the luxury family ski destination seekers seem to be looking for, besides ski conditions and vacation packages?
Chad Dyer: Besides up-to-date ski and surface conditions at ski resorts, our affluent users read the luxury hotel reviews – and contribute reviews as well. They want to know about the best family ski resort destinations, such as Park City and Deer Valley, and Crusted Butte in Colorado.Our user ratings include ratings of ski resorts’ nightlife, mountain downhill terrain, terrain park, and how family friendly they are.
Chad Dyer sent an audit of one month’s website traffic. It shows quite clearly that in January of last year, OnTheSnow received over six million page views from over a million unique visitors (in other words, visitors tend to read close to six web pages). So many people search for the best luxury family ski vacations, that these numbers are no surprise. This is the most popular website for ski and snow conditions in North America and Europe. Its depth of focus, usability, easy navigation, and fair-minded reviews make OnTheSnow a worthy website for planning family ski vacations anywhere in the world.
Related, on Suite 101:
The Best Luxury Winter Ski Resorts
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